With a lasting impact from pandemic norms, what’s it going to take now for a business to thrive? One thing is certain, it will involve a big shift in thinking and in working. An adjusted center. A total customer experience transformation. This year’s Imperatives take you beyond the marketing bubble, where the total customer experience is achieved by connecting experiences across marketing, sales, commerce, and service. It all hinges on achieving both data transformation and digital transformation — and ultimately, how your organization adapts to customer obsession.
