Day 1: May 21, 2025
Day 2: May 22, 2025
9:00 am
KEYNOTE PRESENTATION: REDEFINING GROWTH IN THE DIGITAL ERA
Leveraging Marketing and Technology to Drive Enterprise-Wide Transformation
Explore how to cultivate a transformative growth philosophy by aligning marketing innovation with enterprise-wide objectives. Drawing from his experience as the first-ever CMO of Ameritas, Brent Korte will share strategies for leveraging digital transformation and cutting-edge technology to deliver measurable business results. Take back to your office strategies to:
- Develop a centralized marketing framework that integrates data science and customer insights to fuel revenue growth.
- Create a digital transformation roadmap to drive innovation and build strategic enterprise capabilities.
- Align branding, ESG, and DEI initiatives with corporate growth agendas to strengthen customer engagement.
Enrich marketing leadership to drive growth, innovation, and measurable success across your organization.
10:15 am
PANEL DISCUSSION: AI-DRIVEN CHANGE MANAGEMENT
Driving Your Organization Towards Rapid and Responsible Exploration of AI Capabilities for Process Optimization, Scaling, and Customer Journey Improvements
Discover how early adopters discern the most impactful business use cases, separating reality from hype and swiftly involving relevant internal stakeholders. Adopt best practices to:
- Navigate a use case from pilot setup to execution stage.
- Address privacy and bias concerns within internal teams and external customers.
- Identify opportunities to upskill your teams with AI-powered tools.
Optimize your AI capabilities to unlock new levels of efficiency, innovation, and competitive advantage in your marketing strategies.
