CEO’s, Boards, and Investors hire me to accelerate profits and differentiate their businesses in the most competitive industry segments. I am an accomplished marketing executive, angel investor, and business leader with experience building profitable companies and top-tier brands for the financial services, data & technology, health care, insurance, mortgage, fintech, and consumer financial products industries. I have a track record of delivering results in high-pressure situations including: hyper-growth phase, private-equity or VC funded, start-ups, newly acquired companies, stalled or declining sales, post-bankruptcy turnarounds, and companies facing a financial, regulatory, or public relations crisis.
Particular expertise as a B2C and B2B CMO and P&L owner and strong leader who has managed $100M+ marketing budgets and P&L’s up to $230M in net income. Skilled in creating and executing go-to-market strategy, aligning sales & marketing, scaling lead generation, brand positioning & brand refresh, growing production from $0 to $25B+, assembling high-performing teams, launching new products & locations, digital transformations, data driven marketing, public relations, crisis communications, competitive analysis, in-depth market research, strategic positioning, and relationship-building with clients and internal corporate verticals.
I am an award-winning industry contributor and author with premier trade association leadership roles and a frequent speaker at industry events. Connect with me at https://www.richsmiths.blog or [email protected]
Target Industries & Segments: Financial Services, Healthcare, Mortgage, Banking, Insurance, Credit Card, Consumer Financial Products, Wealth Management, FinTech, MarTech, Addiction Treatment, Mental Health, Eating Disorder Treatment, and Behavioral Health.
Specialties:
* CMO / Chief Growth Officer / Chief Revenue Officer
* P&L Owner / Organizational Management
* Branding Strategy & Messaging
* Digital and Omni-channel Marketing
* Customer Acquisition/Retention
* Crisis Communications & Public Relations
* Customer Journey Mapping & Lifetime Value
* Product Marketing, Positioning & New Product Launch
* Direct Marketing
* Digital Transformation
* Corporate & Advisory Board
* Executive & Team Coaching
* Neuromarketing
President of the Philadelphia Chapter of the CMO Collaborative and member of the Club CMO. Fomer member of the North American Advisory Board of the CMO Council and the Governing Body of the CMO Collective. Frequent speaker and panelist at industry events and conferences
