Day 1: May 21, 2025
Day 2: May 22, 2025
12:30 pm
FIRESIDE CHAT: GO-TO-MARKET STRATEGY
Building Customer Trust and Confidence in New Financial Products and Services
Connect with the right consumers and drive adoption through a robust go-to-market strategy, partnerships, targeted marketing and consumer education. Key insights from this fireside chat will include:
- Crafting a go-to-market strategy that addresses financial complexity while earning consumer confidence.
- Working with a wide range of partners and targeted campaigns to connect with the right audience.
- Overcoming the challenge of building awareness and trust for a new product in select markets.
Bring a new or complex financial product to market with a strategic approach to build trust, educate customers and connect with the right audience.
