7:30 am
7:30 am
REGISTRATION & NETWORKING BREAKFAST: BUILD COMMUNITY CONTACTS
8:40 am
8:40 am
WELCOME FROM STRATEGY INSTITUTE
8:45 am
8:45 am
OPENING REMARKS FROM THE CHAIRPERSON
9:00 am
9:00 am
KEYNOTE PRESENTATION: MARKETING TRANSFORMATION
Unlocking the Value of Marketing to Drive Customer Experience and Growth Through Structural Transformation
9:30 am
9:30 am
KEYNOTE PANEL DISCUSSION: ORGANIZATIONAL CHANGE MANAGEMENT
Transforming Marketing into a Growth Engine Through Agile Teams, Cultural Shifts, and Metrics That Matter
10:15 am
10:15 am
INDUSTRY EXPERT PRESENTATION: MARKETING INSIGHT AND ANALYTICS
Increase Your Organization’s Insight Maturity to Measure Success, Drive Growth, and Maximize Customer Experience
10:45 am
10:45 am
SPEED NETWORKING
11:00 am
11:00 am
REFRESHMENTS BREAK & EXHIBITOR LOUNGE: ATTEND VENDOR DEMOS & CONSULT INDUSTRY EXPERTS
11:30 am
11:30 am
TRACK A: DIGITAL INNOVATION & GROWTHINDUSTRY EXPERT PRESENTATION: AI-ENABLED PERSONALIZATION
Driving Marketing Effectiveness, Customer Value, and Loyalty with Personalized Communication at Scale
11:30 am
11:30 am
TRACK B: DOING MORE WITH LESSINDUSTRY EXPERT PRESENTATION: CONTENT STRATEGY 2.0
Unlocking the Full Potential of Your Content Strategy
12:00 pm
12:00 pm
TRACK A: DIGITAL INNOVATION & GROWTHPRESENTATION: REDEFINING GROWTH IN THE DIGITAL ERA
Leveraging Marketing and Technology to Drive Enterprise-Wide Transformation
12:00 pm
12:00 pm
TRACK B: DOING MORE WITH LESSCASE STUDY: THE DIGITAL MARKETING SHIFT
Achieving Big Results with a Small Team
12:30 pm
12:30 pm
TRACK A: DIGITAL INNOVATION & GROWTHPANEL DISCUSSION: PERSONALIZATION AND CUSTOMER EXPERIENCE TRANSFORMATION
Strategic Approaches to Redefining Personalized Engagement in Financial Services
12:30 pm
12:30 pm
TRACK B: DOING MORE WITH LESSPANEL DISCUSSION: DOING MORE WITH LESS
Building Brands and Maximizing Impact with Strategic Resource Allocation
1:15 pm
1:15 pm
NETWORKING LUNCH & EXHIBITOR LOUNGE VISITS
2:15 pm
CASE STUDY: THE DIGITAL TRANSFORMATION JOURNEY
Integrating Digital Across the Entire Marketing and Sales Lifecycle to Support Growth
2:15 pm
2:15 pm
TRACK B: DOING MORE WITH LESSCASE STUDY: STRATEGIC MARKETING FOR B2B SUCCESS
Driving Sustainable Growth: Balancing Resources and Creativity
2:45 pm
2:45 pm
WORKSHOPS
3:30 pm
3:30 pm
REFRESHMENTS BREAK & EXHIBITOR LOUNGE: ATTEND VENDOR DEMOS & CONSULT INDUSTRY EXPERTS
4:00 pm
4:00 pm
INDUSTRY EXPERT PRESENTATION: A MODERN APPROACH TO CUSTOMER JOURNEY ORCHESTRATION
Using AI to Improve Customer Experience and Customer Journey Orchestration
4:30 pm
4:30 pm
CASE STUDY: MARKETING AS SALES ENABLEMENT
Driving Rapid Business Growth Through Marketing and Sales Collaboration
5:00 pm
5:00 pm
END OF DAY ONE SUMMARY & CLOSING REMARKS
5:30 pm
5:30 pm
EVENING RECEPTION: ENJOY GREAT CONVERSATION, MUSIC, & NETWORKING