8:00 am
8:00 am
DAY TWO REGISTRATION & NETWORKING BREAKFAST: BUILD COMMUNITY CONTACTS
8:50 am
8:50 am
DAY TWO OPENING REMARKS FROM THE CHAIRPERSON
9:00 am
9:00 am
KEYNOTE PANEL DISCUSSION: PERFORMANCE MARKETING STRATEGIES
Maximizing Impact Through Smarter Budget Allocation and Media Mix Optimization
9:45 am
9:45 am
INDUSTRY EXPERT PRESENTATION: AI-POWERED SEARCH
Adapting for Greater Brand Discovery in an Evolving Landscape
10:15 am
10:15 am
PANEL DISCUSSION: AI-DRIVEN CHANGE MANAGEMENT
Driving Your Organization Towards Rapid and Responsible Exploration of AI Capabilities for Process Optimization, Scaling, and Customer Journey Improvements
11:00 am
11:00 am
REFRESHMENTS BREAK & EXHIBITOR LOUNGE: ATTEND VENDOR DEMOS & CONSULT INDUSTRY EXPERTS
11:30 am
11:30 am
ROUNDTABLE DISCUSSIONS (45 mins) (Please select one)
A: SHORT-FORM VIDEO CONTENT
Led by Andrea Hattan, Vice President, Marketing, Emprise Bank
B: BEYOND COOKIE-CUTTER COMMUNITY PROGRAMS
Led by Stacy Kendall, Vice President of Marketing, Plumas Bank
C: BEST TIPS ON META AND LINKEDIN MARKETING
Led by Danielle Darling, Financial Advisor, LPL Financial
D: DOING MORE WITH LESS
E: CREATING B2B CONTENT THAT RIVALS NETFLIX
F: MARKETING BUDGET PLANNING
G: SALES ENABLEMENT
12:15 pm
PANEL DISCUSSION: MODERN MARKETING OPERATIONS
Optimizing Sales and Marketing Operations for Maximum Efficiency and Growth
12:15 pm
12:15 pm
TRACK B: CONTENT, BRAND, & MEDIAPANEL DISCUSSION: THE NEW AGE OF CREATIVE STORYTELLING
Driving Brand Connection with Authentic Content
1:00 pm
INDUSTRY EXPERT PRESENTATION: ENABLING PERSONALIZATION
Enhancing the User Experience Through a Robust Personalization Strategy
1:00 pm
1:00 pm
TRACK B: CONTENT, BRAND, & MEDIAINDUSTRY EXPERT PRESENTATION: VIDEO CONTENT IN FINANCE
Best Ways to Leverage Video in 2025 to Boost Customer Engagement
1:30 pm
1:30 pm
NETWORKING LUNCH
2:30 pm
2:30 pm
INDUSTRY EXPERT PRESENTATION: VIDEO & GENAI
Scaling Personalization to Drive Customer Growth
3:00 pm
3:00 pm
CASE STUDY: BUILDING AN AWARD-WINNING MARKETING TEAM
Giant Slayers: Unlocking 10x Growth with Limited Resources
3:45 pm
3:45 pm
PRESENTATION: TECHNOLOGY-ENABLED CHANGE MANAGEMENT
Building a Business Case and Momentum to Drive Change Within Your Organization
4:15 pm
4:15 pm