Consumer Experience Sentiment Report
How are consumer expectations changing and are marketers keeping pace? Our semi-annual research uncovers how consumers feel about their experiences with brands, while tracking the impact of world events and how they influence changing behaviors. This inaugural report was conducted …...
How to make your CDP a catalyst for organizational change
Marketers have been racing toward customer data platforms (CDPs) to solve their data management and customer experience challenges. But simply adopting a CDP will not magically solve challenges and demonstrate ROI. There’s a lot to work out to see its …...
