In this DMFS West 2024 session, Emma Franks, VP of Marketing at Tab Bank, shared expert strategies for improving marketing forecasts despite data limitations.

She covered how to address stakeholder concerns about marketing impact and reliability, incorporate uncertainty variables into Excel models for more accurate predictions, and define probabilities to test and refine forecasting techniques. Whether you’re a marketing analyst, manager, or executive, this session provides practical insights to enhance data-driven decision-making and make more informed, uncertainty-aware projections.

Join us in San Francisco on May 21 & 22, 2025, for the Digital Marketing for Financial Services West Summit. Experts from across the industry will share their insights to transform your marketing strategy and help you connect with new audiences!

Register Now to Secure Your Spot! https://bit.ly/DMFSW25