In this session from last year’s DMFS West Summit, Jennifer Couch from Cap Rock shares strategies transforming marketing in financial services. Learn to stand out in a crowded market by creating compelling customer experiences through authentic, data-driven strategies that connect with specific customer personas and foster trust across generations.

What You’ll Learn:

– How to develop authentic marketing personas
– Strategies for creating standout content in a regulated industry
– Measuring marketing impact with precision
– Engaging clients across generations
– Leveraging video and digital strategies

In the changing financial services landscape, those who use genuine, data-driven marketing will not only survive but also stand out and connect meaningfully with clients.

🔗 Full Content Hub: https://www.financialdigitalmarketingwest.us/resources/