In her presentation at DMFS West 2024, MasterCard loyalty expert Shabina Anwar explores the future of customer loyalty, emphasizing that it’s no longer just about points. In the evolving financial services landscape, leveraging genuine, data-driven marketing will help businesses stand out and connect meaningfully with clients.

What You’ll Learn:

– How to transform loyalty from a program to an outcome
– Cutting-edge AI and personalization techniques
– Strategies for creating meaningful consumer connections
– Real-world innovation examples from a global payments leader

Success in customer loyalty depends on a holistic, tech-enabled experience that transforms it into a personalized journey of value and connection, not just transactional rewards.

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