Dorothy Friedrich

Director of Marketing


All Sessions by Dorothy Friedrich

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Day 1: May 21, 2025

Day 2: May 22, 2025

10:15 am

PANEL DISCUSSION: AI-DRIVEN CHANGE MANAGEMENT

Driving Your Organization Towards Rapid and Responsible Exploration of AI Capabilities for Process Optimization, Scaling, and Customer Journey Improvements

Discover how early adopters discern the most impactful business use cases, separating reality from hype and swiftly involving relevant internal stakeholders. Adopt best practices to:

  • Navigate a use case from pilot setup to execution stage.
  • Address privacy and bias concerns within internal teams and external customers.
  • Identify opportunities to upskill your teams with AI-powered tools.

Optimize your AI capabilities to unlock new levels of efficiency, innovation, and competitive advantage in your marketing strategies.