Eddie Herda

Connect with the right consumers and drive adoption through a robust go-to-market strategy, partnerships, targeted marketing and consumer education. Key insights from this fireside chat will include:

• Crafting a go-to-market strategy that addresses financial complexity while earning consumer confidence.
• Working with a wide range of partners and targeted campaigns to connect with the right audience.
• Overcoming the challenge of building awareness and trust for a new product in select markets.

Bring a new or complex financial product to market with a strategic approach to build trust, educate customers and connect with the right audience.