Jeff Gardner

Executive Vice President, Sales & Marketing


All Sessions by Jeff Gardner

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Day 1: May 21, 2025

2:15 pm

CASE STUDY: THE DIGITAL TRANSFORMATION JOURNEY

TRACK A: DIGITAL INNOVATION & GROWTH

Integrating Digital Across the Entire Marketing and Sales Lifecycle to Support Growth

Align people, processes, and technology with business goals while staying nimble in a fast-changing landscape. You will walk away with actionable strategies on:

  • Introducing and optimizing AI tools to enhance customer interactions.
  • Conducting digital readiness audits, building the right team, and selecting technologies that align with your goals.
  • Building out analytics capabilities to enhance decision-making and maximize ROI.

Empower your organization to embrace digital transformation and achieve strategic alignment across all channels.

Day 2: May 22, 2025