Lisa Terk

Accelerate business growth and engagement through marketing and sales alignment, as demonstrated by an award-winning investment bank. This session will highlight innovative approaches to marketing as a driver for sales enablement, focusing on data-driven strategies, social media campaigns, and multichannel content creation. Walk away with an action plan on:

• Structuring collaboration between marketing and sales to target and engage the right audiences.
• Leveraging digital marketing techniques, multimedia content, and fintech tools to secure leads and increase market share.
• Building high-impact campaigns to showcase deals, elevate client profiles, and drive investment opportunities.

Transform your marketing strategy into a powerful enabler of sales and business growth.