Day 1: May 21, 2025
9:30 am
KEYNOTE PANEL DISCUSSION: ORGANIZATIONAL CHANGE MANAGEMENT
Transforming Marketing into a Growth Engine Through Agile Teams, Cultural Shifts, and Metrics That Matter
Lead an organizational transformation that positions marketing as a critical growth driver. This session will explore how to navigate leadership transitions, embrace collaborative methodologies, and build agile teams that deliver measurable impact. You will walk away with actionable strategies on:
- Shifting from traditional to collaborative management to foster innovation and align teams with business goals.
- Implementing agile marketing practices and data-driven decision-making to drive impactful results.
- Redefining success through metrics and cultivating data-driven decision-making.
Empower your marketing team to lead growth, foster collaboration, and drive meaningful change across your organization.
Day 2: May 22, 2025
