Day 1: May 21, 2025
12:30 pm
PANEL DISCUSSION: DOING MORE WITH LESS
Building Brands and Maximizing Impact with Strategic Resource Allocation
Deliver impactful marketing campaigns with lean teams and constrained budgets. This session brings together marketing leaders to share proven strategies for building a successful marketing function, leveraging external partners, and launching effective campaigns that drive results. Create a roadmap to:
- Create strong marketing foundations, including brand guides, content strategies, and website optimization.
- Build team skills and leverage innovative tools and external partners to expand your capabilities.
- Design and execute high-impact multimedia campaigns on limited budgets.
Achieve impactful marketing results by optimizing resources and building a resilient, effective team.
Day 2: May 22, 2025
