Day 1: May 21, 2025
Day 2: May 22, 2025
3:15 pm
PANEL DISCUSSION: PERFORMANCE MARKETING STRATEGIES
Maximizing Impact Through Smarter Budget Allocation and Media Mix Optimization
Develop precision and a deep understanding of how to allocate resources effectively to drive measurable results. This session will delve into the science behind budget allocation, media mix success, and marketing attribution to ensure your campaigns reach the right audience at the right time. You will walk away with actionable insights on:
- Evaluating and optimizing your media mix to maximize ROI and customer engagement.
- Leveraging advanced attribution techniques to measure the true impact of your campaigns.
- Aligning performance marketing strategies with broader organizational goals to achieve scalable success.
Harness performance marketing to create high-impact campaigns that deliver measurable business growth.
