Vanessa Guajardo

Chief Marketing Officer & Chief of Staff


All Sessions by Vanessa Guajardo

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Day 1: May 21, 2025

4:30 pm

CASE STUDY: MARKETING AS SALES ENABLEMENT

Driving Rapid Business Growth Through Marketing and Sales Collaboration

Accelerate business growth and engagement through marketing and sales alignment, as demonstrated by an award-winning investment bank. This session will highlight innovative approaches to marketing as a driver for sales enablement, focusing on data-driven strategies, social media campaigns, and multichannel content creation. Walk away with an action plan on:

  • Structuring collaboration between marketing and sales to target and engage the right audiences.
  • Leveraging digital marketing techniques, multimedia content, and fintech tools to secure leads and increase market share.
  • Building high-impact campaigns to showcase deals, elevate client profiles, and drive investment opportunities.

Transform your marketing strategy into a powerful enabler of sales and business growth.

Day 2: May 22, 2025